Elle b. Salon

Exceptional Expertise

elle b. salon—a hair styling salon in Denver—wanted a new site to match the one we recently built for their Academy. EnZed design created some custom background patterns and developed a new color palette for the salon, and we moved their new site to WordPress from Squarespace. WordPress gives them more control over the design of the site and a better CMS for managing the content on their own.

Features

Patterns were used extensively throughout the site as a background element, and as a way to distinguish the two locations from each other. We also built two different navigation headers that changed on scroll from a more uniquely designed menu to a more traditional hamburger. We integrated a booking service to allow users to make appointments online without having to call the salon. Templates were used throughout to keep things consistent and make updates easy. The site is fully responsive and was built mobile first. 

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Built in conjunction with EnZed Design. Copy by Carla Carwile.

Transportation Solutions

Making change. Together.

This Transportation Management Association has the goal of making it easier for residents and employees move into and out of their Denver community. They needed an updated, more modern, more professional site that speaks to three different audiences: employers, residents and land developers. Their old site had last been designed about six years ago and had become bloated with pages and a user experience that was confusing at best. We reorganized their site, bringing the focus more to their resources section where we provided the different audiences with ways to tailor their commutes.

Features

We streamlined the user experience to make it easier for users to find the information they needed easily and quickly. We also trimmed down the overall amount of information on the site into more ‘bite-sized’ chunks, to make everything less overwhelming.

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Copy by Laura Churchman.

UrbanTrans

Bring on the movement

UrbanTrans North America, an urban planning consulting firm headquartered in Denver, had an outdated site that needed an upgrade. We focused on modernizing with a custom WordPress site that leaned heavily on their expertise and their team members to bring some personality to what could be a dry subject. Large type, language that was lighter in tone and some quirky photos helped drive home the message that this is a team you want to work with. 

Features

The whole site is an ad for the company, with the goal of selling their services and get possible clients to reach out and start a project. With that in mind we introduced little bits of movement throughout, as well as focused heavily on the company’s portfolio.

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Copy by Laura Churchman.

Elle b. Academy

Because beautiful hair is measured by the inch

Elle b. Academy—a digital storefront that sells hair styling classes to stylists and salons—wanted more control over design and functionality than their old site, built in Shopify, would allow. They also needed to integrate the classes shopping experience with the ability to sell actual physical products needed by the stylists in order to take the classes, so we moved them over to WordPress and let WooCommerce do the heavy lifting of building out the shopping experience.

Features

Patterns were used extensively throughout the site as a background element, and as a way to distinguish the classes from each other. We also built two different navigation headers that changed on scroll from a more uniquely designed menu to a more traditional hamburger. We integrated Square to allow them to accept payments directly on their site for a more seamless shopping experience. The site is fully responsive and was built mobile first. 

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Built in conjunction with EnZed Design. Copy by Carla Carwile.

Colorado Enterprise Fund

Helping small business make it big.

Colorado Enterprise Fund is a non-profit that helps small businesses in Colorado get loans—often when banks won’t—and in turn, thrive. They wanted a more modern-looking site—their current site was more than five years old—and one that would allow them to more easily make updates. Both to the blog and to the different sections of the site. We switched them over to WordPress and gave them a custom-built design with different templates for similar sections of the site.

We highlighted their Success Stories by placing them up at the top of each page.

Features

The most important goal of the site, other than giving loan prospects a place to find out more about the company, was to encourage them to apply for a loan. We used strategically placed CTAs throughout the site that lead users to the loans page. We also included a step-by-step application process that walked users through exactly what they would need to do in order to fill out an application. Because there were so many items the client wanted in the nav, we simplified the menu by placing it behind a ‘hamburger’ icon on all screen sizes—not just mobile. Then, to give more attention to the loans page, we provided a ‘Start Here’ button right next to the menu icon.

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Copy by Laura Churchman.

Korgy

Swipe that job

KJ Technical Recruiters saw a hole that needed to be filled. People in the service industry (think servers, baristas, bartenders) didn’t have a good way to find available jobs in their area. We built an app based on the Tinder model that would allow them to swipe quickly through available jobs. Search filters allowed them to set a mile radius (a lot of these people aren’t willing to travel far for work) that would limit their search results, as well as filter out by job type. The app automatically sends their application to the hiring manager, and lets them keep track of applications they’ve sent. After two weeks, open positions refresh which allow them to reconsider jobs they may have swiped past in the past.

Capabilities

Design

User Interaction

User Experience

App Design

Branding

A new brand

The owner wanted something unique and memorable, so we started with several ideas for names. Once we landed on three different options that he liked, we started in on identity concepts.

From the beginning, the owner was pretty set on the name Korgy. He really loves those weird, little dogs, and he thought it would provide a memorable name for the app. 

Round Two

We landed on two different options that the client wanted to see in color. Each had completely different personalities—both fairly playful, but one more traditional, and the other more contemporary.

Color exploration

The client decided that the options from the previous round were too playful, and didn’t speak enough to the service industry aspect of the app. So, we went back to one from the first round that highlighted that more strongly, and used it to explore some color palettes.

The app

While we had been exploring logo options, we started working on possible designs for the app.

User Dashboard

For easy management of job openings, we built a dashboard that hiring managers could use to build wanted ads and post them to the app.

Credits

Built in React by Joseph Chambers. Copy by Laura Churchman.

Jet Blue

Don't fly Jet Blue

The New York Times wanted an illustration as a companion piece for an article on that Jet Blue Flight attendant who went postal on an irate customer.

Capabilities

Illustration

Milk Market

Milk Market Map

A new community food hall wanted a bespoke map to help guide customers around the space.

 

Capabilities

Illustration

Logos

Brand identities

A collection of various identities I’ve created over the years.

Capabilities

Illustration

Brand Strategy

Icons

Various icons

Various icons I’ve created for several different clients.

Capabilities

Illustration

UrbanTrans Branding
UrbanTrans Website
Gearstream Infographic
Shiny Shoe Team
People I See at the Gym