Colorado Enterprise Fund
Helping small business make it big.
Colorado Enterprise Fund is a non-profit that helps small businesses in Colorado get loans—often when banks won’t—and in turn, thrive. They wanted a more modern-looking site—their current site was more than five years old—and one that would allow them to more easily make updates. Both to the blog and to the different sections of the site. We switched them over to WordPress and gave them a custom-built design with different templates for similar sections of the site.
We highlighted their Success Stories by placing them up at the top of each page.
The most important goal of the site, other than giving loan prospects a place to find out more about the company, was to encourage them to apply for a loan. We used strategically placed CTAs throughout the site that lead users to the loans page. We also included a step-by-step application process that walked users through exactly what they would need to do in order to fill out an application. Because there were so many items the client wanted in the nav, we simplified the menu by placing it behind a ‘hamburger’ icon on all screen sizes—not just mobile. Then, to give more attention to the loans page, we provided a ‘Start Here’ button right next to the menu icon.
The home page houses a bunch of CTAs that let users get to interior content very quickly, with a main focus on the loan application page, as that's the most important part of their business.
Each of the pages of the site highlights a different customer story in the hero section which reinforces the good the client does throughout the region.
Fully responsive, custom site built in WordPress. Copy by Laura Churchman.