Elevated Computing
Elevate your IT
Features
Their only constraint was that it had to be a one-page, parallax site. I convinced them that they also needed a new identity, so we started there, and finished up with a new, fully responsive site built in WordPress and a whole mess of Javascript. We also built a dual navigation system that lets users move through the site in either a traditional way, via a header nav, or chronologically with little banners that drop down at the bottom of each section.
Capabilities
Art Direction
Branding
Site Design
User Interface
User Experience
New identity
We convinced Elevated that if they really wanted to revamp their brand, they needed to start with their identity—which looked like it had been designed back in the ’90s. For the first round of new identities, Andy and I came up with three initial ‘buckets’ under which we fit three taglines and quite a few visual concepts.
We presented computer roughs, but kept them black and white, hoping that would help them focus on concepts rather than content.
Bucket One: IT Supports Your Business. We Support Your IT.

Bucket Two: What IT Should Be.

Bucket Three: A Higher Form of IT

Further refinement

Final color


The site

Credits
Fully responsive, custom WordPress site built in conjunction with e9.