Elevate your IT
The thing Elevated has going for them that makes them better than all the other IT companies out there is their level of customer service. That and, unlike most IT companies, they are not vendor specific and will use whatever products work best for their clients. Add that to 24/7 customer support and offices distributed across the United States (which allows for faster response times), and they truly are a head above the rest.
We convinced Elevated that if they really wanted to revamp their brand, they needed to start with their identity—which looked like it had been designed back in the ’90s. For the first round of new identities, Andy and I came up with three initial ‘buckets’ under which we fit three taglines and quite a few visual concepts.
We presented computer roughs, but kept them black and white, hoping that would help them focus on concepts rather than content.
Bucket One: IT Supports Your Business. We Support Your IT.
Bucket Two: What IT Should Be.
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