elle b. savvy—a hair styling salon in Denver—wanted a new site to match the one we recently built for their Academy. EnZed design created some custom background patterns and developed a new color palette for the salon, and we moved their new site to WordPress from Squarespace. WordPress gives them more control over the design of the site and a better CMS for managing the content on their own.
Patterns were used extensively throughout the site as a background element, and as a way to distinguish the two locations from each other. We also built two different navigation headers that changed on scroll from a more uniquely designed menu to a more traditional hamburger. We integrated a booking service to allow users to make appointments online without having to call the salon. Templates were used throughout to keep things consistent and make updates easy. The site is fully responsive and was built mobile first.
We used different patterns behind the navigation of the site to distinguish between the central store, the west store and administration pages. As the user scrolls down the page, the navigation changes to a more compact version to reduce the amount of page real estate it uses.
Buttons come in two different styles: large, gold text only with an underline to differentiate them from regular text, and black rectangular ones that have high-contrast with the other elements on the page.
A singular, sans-serif font was used throughout to provide the clean, modern feel the salon owners were going for.
Since their services are the most important part of the site, we gave them price lists that read more like menus with clear descriptions of each service.
The Book Now button stays in the top righthand corner (even as the user scrolls) to make it easy to make an appointment. The scheduling function integrated a third-party app the client was already using to book appointments.
Fully responsive, custom site built in WordPress. Built in conjunction with EnZed Design. Copy by Carla Carwile.