Making reinsurance sexi-er
A new brand
A complete rebrand begins with a new identity. Holborn’s strong reputation in the industry made them hesitant to stray too far from their old mark, but they did agree they needed a new icon to liven up their simple sans-serif font.
Round One: Initial Concepts
I explored several different ideas that spoke to a few of the strong characteristics of Hoborn’s personality:
- Growth: Over their 100-year history, Holborn had solid, continued growth
- Individualized Attention: They custom tailor their products per client
- Teamwork: the company is 100% employee owned, so everyone has a stake in the outcome.
Building the brand standards
Next came the collateral pieces
The advertising campaign
Built in conjunction with e9.