Making reinsurance sexi-er
A complete rebrand begins with a new identity. Holborn’s strong reputation in the
industry made them hesitant to stray too far from their old mark, but they did agree
they needed a new icon to liven up their simple sans-serif font.
Round one: Initial concepts.
I explored several different ideas that spoke to a few of the strong characteristics of
1) Growth: Over their 100-year history, Holborn had solid, continued growth
2) Individualized Attention: They custom tailor their products per client
3)Teamwork: the company is 100% employee owned, so everyone has a stake in the outcome.
Built in conjunction with e9.