Frederique’s Choice

Background

When Frederique Van Der Wal retired from modeling, she decided to use her passion for flowers to start a new lifestyle brand, Frederique’s Choice. She built up quite a successful flowery delivery business in the Netherlands, and wanted to replicate that in the United States. Her subscription service makes her stand out in a somewhat crowded field, and differentiates her brand by pushing American consumers to build a lifestyle around beauty. I gave her a fully responsive e-commerce site built in WordPress. It was built on a mosaic tile grid (much like the one used by Pinterest) with an easy to use shopping experience that promotes the subscription service as often as possible without being intrusive.

Capabilities

Site Design

User Interface

User Experience

eCommerce

Home

The home page features a rotating hero image to call out different aspects of the service. Underneath is a lazy-load, infinite scrolling content section that allows the client to feature as many products as they’d like and intersperse different callout sections that break up the colorful photography and drive users to different content.

Product pages

The product is divided up so that users can shop by category or type of bouquet. A typical product page is populated using tags and a fluid grid that automatically reflows based on screen size and number of products. I used three overall tile sizes that allow the mosaic to build itself proportionally while also allowing some products to be highlighted over others.

Single product page

The individual bouquet pages feature large product shots, details about the bouquet, delivery options and a ‘Drop a Hint’ form that allows users to send an email to someone that prompts that person to purchase the bouquet for them. Below that, are large lifestyle images that help the users visualize what the bouquet looks like in actual settings.

Credits

Fully responsive, custom WordPress site. Built in conjunction with e9.

Marino CLE

Background

This e-commerce site for a family-owned continuing education program was the first refresh they’d had in quite awhile. We used WordPress’ popular shopping cart, Woo Commerce, which gave them an easy way to manage their product listings and worked seamlessly with their current cart software. Black and white photography that was focused on the end user and duo-toned on top of a bold color palette gave them a contemporary face lift.

Capabilities

Site Design

User Interface

User Experience

Home

The home page features a few different sections to drive users to different parts of the site: different products the company offers and a calendar of upcoming classes.

Products

Underneath the hero slider, is a module block that allows the client to target different audiences with different course offerings. 

Upcoming courses

An easy way to help users find courses that fit their hectic schedules is provided by a calendar that highlights the dates that the different courses are offered. Two distinct colors let users immediately identify which type of courses their looking for: live or online.

How this works

A step-by-step guide that showcases how easy it is for lawyers to fulfill their yearly CLE requirements.

The shopping experience

Because the user audience is fairly diverse and has pretty unique needs, the most distinctive feature of the shopping cart is a way to filter based on several different categories: state residency, level of experience and venue requirements.

Individual course listing

Each course listing provides information through a tab system so that users can find the info they need easily.

Credits

Fully responsive, custom WordPress site, built in conjunction with e9.