Elle b. Salon

Exceptional Expertise

elle b. salon—a hair styling salon in Denver—wanted a new site to match the one we recently built for their Academy. EnZed design created some custom background patterns and developed a new color palette for the salon, and we moved their new site to WordPress from Squarespace. WordPress gives them more control over the design of the site and a better CMS for managing the content on their own.

Features

Patterns were used extensively throughout the site as a background element, and as a way to distinguish the two locations from each other. We also built two different navigation headers that changed on scroll from a more uniquely designed menu to a more traditional hamburger. We integrated a booking service to allow users to make appointments online without having to call the salon. Templates were used throughout to keep things consistent and make updates easy. The site is fully responsive and was built mobile first. 

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Built in conjunction with EnZed Design. Copy by Carla Carwile.

Transportation Solutions

Making change. Together.

This Transportation Management Association has the goal of making it easier for residents and employees move into and out of their Denver community. They needed an updated, more modern, more professional site that speaks to three different audiences: employers, residents and land developers. Their old site had last been designed about six years ago and had become bloated with pages and a user experience that was confusing at best. We reorganized their site, bringing the focus more to their resources section where we provided the different audiences with ways to tailor their commutes.

Features

We streamlined the user experience to make it easier for users to find the information they needed easily and quickly. We also trimmed down the overall amount of information on the site into more ‘bite-sized’ chunks, to make everything less overwhelming.

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Copy by Laura Churchman.

UrbanTrans

Bring on the movement

UrbanTrans North America, an urban planning consulting firm headquartered in Denver, had an outdated site that needed an upgrade. We focused on modernizing with a custom WordPress site that leaned heavily on their expertise and their team members to bring some personality to what could be a dry subject. Large type, language that was lighter in tone and some quirky photos helped drive home the message that this is a team you want to work with. 

Features

The whole site is an ad for the company, with the goal of selling their services and get possible clients to reach out and start a project. With that in mind we introduced little bits of movement throughout, as well as focused heavily on the company’s portfolio.

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Copy by Laura Churchman.

Elle b. Academy

Because beautiful hair is measured by the inch

Elle b. Academy—a digital storefront that sells hair styling classes to stylists and salons—wanted more control over design and functionality than their old site, built in Shopify, would allow. They also needed to integrate the classes shopping experience with the ability to sell actual physical products needed by the stylists in order to take the classes, so we moved them over to WordPress and let WooCommerce do the heavy lifting of building out the shopping experience.

Features

Patterns were used extensively throughout the site as a background element, and as a way to distinguish the classes from each other. We also built two different navigation headers that changed on scroll from a more uniquely designed menu to a more traditional hamburger. We integrated Square to allow them to accept payments directly on their site for a more seamless shopping experience. The site is fully responsive and was built mobile first. 

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Built in conjunction with EnZed Design. Copy by Carla Carwile.

Colorado Enterprise Fund

Helping small business make it big.

Colorado Enterprise Fund is a non-profit that helps small businesses in Colorado get loans—often when banks won’t—and in turn, thrive. They wanted a more modern-looking site—their current site was more than five years old—and one that would allow them to more easily make updates. Both to the blog and to the different sections of the site. We switched them over to WordPress and gave them a custom-built design with different templates for similar sections of the site.

We highlighted their Success Stories by placing them up at the top of each page.

Features

The most important goal of the site, other than giving loan prospects a place to find out more about the company, was to encourage them to apply for a loan. We used strategically placed CTAs throughout the site that lead users to the loans page. We also included a step-by-step application process that walked users through exactly what they would need to do in order to fill out an application. Because there were so many items the client wanted in the nav, we simplified the menu by placing it behind a ‘hamburger’ icon on all screen sizes—not just mobile. Then, to give more attention to the loans page, we provided a ‘Start Here’ button right next to the menu icon.

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive, custom site built in WordPress. Copy by Laura Churchman.

Old Mill

Start Popping

Old Mill Kettle Corn wanted to bring their brand into the 21st century by updating their old, smallish, non-responsive site. I gave them a one-page, scrolling site based on a 12-col fluid grid that works well on all devices, both desktop and mobile. I felt it was really important to tell their story: a small batch, made-by-hand, Southern kettlecorn company that used a recipe handed down through generations. Each section addresses different aspects of the making of their product in a more or less chronological order. Built on Foundation for WordPress, the site is easy to maintain and update.

Capabilities

Site Design

User Interface

User Experience

Home

The home page features a fullscreen video of popping corn falling down into the frame. Overlaid are the brand identity, with a subtly animated scroll prompt at the bottom of the screen.

The navigation

The nav floats with the content, staying fixed on the right and left sides of the screen. It features two ways to move down the page: via the dots on the right, or the slide out initiated by the hamburger on the left. It’s also easy for the user to go back to the beginning with a ‘back to top’ button above the hamburger.

The flavors

To showcase the four flavors, I designed a sideways scrolling section in the middle of the page. Users can move through it chronologically, or directly by hitting any of the flavor badges on the home page.

Credits

A customized WordPress template, built in conjunction with e9.

Crescendo Marketing

High-end Real Estate

Crescendo, a real estate marketing company based in Vancouver, needed a more modern site with a more contemporary feel. Their old site had been built sometime in the early 2000’s, felt cramped and didn’t work well on different sized screens.

Features

The primary goal of the website was to drive users to start a project, so we built a custom template for the agency’s case studies that allow the client to easily add new ones, or swap them out.

The case studies highlighted statistics associated with each property, as well as results of the overall marketing effort.

Flip cards down at the bottom of each case study led users to other case studies organically, rather than relying solely on users finding what they needed in the navigation.

The universal footer included a ‘get started’ button to make it easy for potential prospects to fill out the form for a private consultation.

Capabilities

Site Design

User Interface

User Experience

Site Development

Credits

Fully responsive site built in WordPress. Copy by Carla Carwile.